BNP Paribas Russia News & Press
September 22, 2010 -

BNP Paribas Bank launches personal loans campaign

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Bank BNP Paribas (CB “BNP Paribas Vostok” ООО, Bank) has announced the launch of a new personal loan campaign for its customers. The campaign is targeting customers looking for personal loans at a manageable price and term.

BNP Paribas has extended the maximum term of personal loans (cash loans) from 3 to 5 years following the significant lowering of rates in August 2010. From now on the Bank’s clients can take a cash loan in rubles for 19.9% p.a. for up to 3 years loans and for 20,9% for the loans from 3 to 5 years length (20% and 21% in US Dollars and Euro)*

Apart from extension of cash loans terms Bank BNP Paribas also offers special beneficial terms and lower interest rates to employees of its corporate clients and companies who have a simple partnership contract and offers possibility of adding a co-borrower to their loan.

The Bank has launched an advertising campaign to support the new offer. It includes outdoor and web advertisement and will last till the end of October 2010. Main target of the campaign is strengthening of BNP Paribas brand position as one of the European leaders of international level in providing cash loans in all 5 cities of the Bank’s presence. It is planned to deliver the key message to the maximum amount of potential clients. The main slogan of the campaign is “You may not be loved for cash. But it is better to have it”.

“We suppose that this advertising campaign will support the lowering of rates for all range of loan products together with extension of maximum term up to 5 years and entering the co-borrower’s income details as an option for employees of our corporate partners on the market will keep our Bank’s existing clients and attract potential new clients”, – comments Tatiana Kachalova, Head of Marketing, Products and Quality Division of the Bank.

BNP Paribas has an advantageous and flexible credit offer for individual clients: the amount of loan can vary from 25,000 to 750,000 RUR for a period of 12 to 60 months.

You can learn more about BNP Paribas products on, by phone 8 800 700 7 700 or in the Bank’s branches.

About BNP Paribas
BNP Paribas ( is one of the six strongest banks in the world* and the largest bank in the eurozone by deposits. With a presence in more than 80 countries and more than 200,000 employees, including 160,000 in Europe, BNP Paribas is a leading European provider of financial services on a worldwide scale. It ranks highly in its three core activities: Retail Banking, Investment Solutions and Corporate & Investment Banking. In Retail Banking, the Group has four domestic markets: Belgium, France, Italy and Luxembourg. BNP Paribas is rolling out its integrated model across the Europe-Mediterranean zone and boasts a large network in the United States. BNP Paribas Personal Finance is the leader in consumer lending in Europe. In its Corporate & Investment Banking and Investment Solutions activities, BNP Paribas also enjoys top positions in Europe and solid and fast-growing businesses in Asia.

* Rated AA by Standard & Poor’s i.e. 3rd rating level on a scale of 22.

About BNP Paribas Retail Banking in Russia
BNP Paribas Retail Banking in Russia (; CB “BNP Paribas Vostok” LLC), 100% subsidiary of BNP Paribas Group works in Russia since 2007 and has 26 banking branches in 5 major Russian cities: Moscow, St. Petersbourg, Nizhny Novgorod, Rostov-on-Don and Yekaterinburg. With its growing network, high innovative approach and international expertise BNP Paribas Retail Banking covers the main areas of financial and banking activity for the Individuals, Small Enterprises and Corporate Clients. CB “BNP Paribas Vostok” LLC works under the license № 2168 from 20 June 2007.

BNP Paribas press contacts

Retail Banking, BNP Paribas
+7 (495) 660-91-81, ext. 1108,